Prime Highlights
- Amperity has expanded its platform in Australia with local AWS deployment in Sydney and Melbourne.
- The company’s Australian presence has doubled due to growing demand for data-driven solutions.
Key Facts
- Amperity provides an AI-powered platform that helps businesses unify and use customer data.
- The expansion supports compliance with Australia’s data privacy and residency requirements.
Background
Amperity has established its presence in Australia through the introduction of its AI-based customer data platform, which operates from AWS facilities located in Sydney and Melbourne. The move aims to meet growing demand for data residency, governance, and scalable solutions among Australian businesses.
According to the company, its presence in Australia has seen the number doubled over the previous year. This was primarily a flow-on effect of the surge in demand from customers. Major clients such as JB Hi-Fi, Endeavour Group and Accent Group have supported this growth. These companies are combining customer data from across their businesses to improve personalisation, analysis and customer engagement.
Amperity uses local AWS systems so companies can keep and handle customer data inside Australia. This helps them follow strict privacy laws and also lets them use real-time data, advanced analysis, and AI tools in industries like banking, telecom, insurance, and airlines.
A senior executive at Amperity said Australia has become an important market because it has complex data challenges due to strict rules and large multi-brand operations. The company announced that its expansion of local teams and infrastructure development will enable enhanced customer support, which will result in improved business performance.
Amperity has expanded its Melbourne team through hiring new employees who will work in technical and delivery functions during its period of growth. The company said this will improve its ability to support clients as adoption increases.
The expansion forms part of Amperity’s wider strategy to help businesses move from fragmented data systems to unified, AI-ready platforms that can drive better decision-making and customer engagement.
