Prime Highlights :
- Anthropic has introduced rupee pricing for Claude in India but has yet to enable UPI payments, unlike rival OpenAI.
- India is Claude’s second-largest market, making up 5.8% of global usage, behind only the US.
Key Facts :
- Claude Pro costs ₹2,000/month (annual billing) in India versus $17 in the US; Max starts at ₹11,999 versus $100.
- Anthropic opened a Bengaluru office earlier this year and has partnered with Infosys and TCS on enterprise AI.
Background :
Anthropic has begun rolling out localised, rupee-denominated pricing for Claude in India, its largest market outside the United States, as global AI firms compete for users in the world’s most populous nation.
Local pricing has started appearing for some users on Claude’s website and mobile apps. However, the company has not yet enabled payments through India’s Unified Payments Interface (UPI). Users must currently pay by card or through Apple and Google app store billing systems.
Claude Pro is listed at ₹2,000 a month when billed annually, compared with $17 in the US. Claude Max starts at ₹11,999 a month against $100 in the US, while Team plans begin at ₹2,399 per seat a month, versus $20 in the US. The India prices include local taxes and vary slightly across the website and mobile apps.
India accounts for 5.8% of global Claude usage, making it the service’s second-largest market after the US, Anthropic said. The company opened an office in Bengaluru earlier this year and named a former Microsoft India executive to lead its local business. It has also partnered with Infosys and Tata Consultancy Services to scale enterprise AI deployments.
The expansion faced a setback in June, when Anthropic suspended access to its Fable 5 and Mythos 5 models for non-US entities, prompting some Indian developers to explore alternatives. The restriction on Fable 5 was lifted by the end of the month, though access to Mythos 5 remains limited.
Anthropic did not respond to a request for comment on the pricing rollout.
