Prime Highlights:

• Apple raised the stand-alone price of Apple TV+, but left Apple One bundle prices unchanged, making the bundle a better deal.
• Families and individuals can now save significantly more by choosing Apple One instead of paying separately for each service.

Key Facts:

• The Apple One Individual plan costs $239.40 annually, compared to $292.75 if the four services are purchased separately, saving users about $53 per year.
• The Apple One Family plan, priced at $25.95 per month, saves households nearly $168 annually compared to buying each service individually.

Key Background:

Apple has made its subscription bundle, Apple One, a much better deal for users. This comes after the company raised the monthly price of its stand-alone streaming service, Apple TV+, but kept Apple One bundle prices unchanged.

Apple raised the monthly cost of Apple TV+ on Thursday, moving it up from $9.99 to $12.99. Since launching in 2019 at $4.99, the service has now gone through three price hikes. However, Apple chose not to raise the cost of Apple One, which combines Apple TV+ with Apple Music, Apple Arcade, and iCloud+ storage under one plan.

This change means that people who subscribe to multiple Apple services save more money with Apple One. Subscribing to each of the four services individually adds up to nearly $292.75 annually, whereas the Apple One Individual bundle comes in at just $239.40 a year. That’s a saving of around $53 annually.

Families benefit even more. The Apple One Family package, costing $25.95 monthly, allows up to six users to share access to Apple Music Family, Apple TV+, Apple Arcade, and 200 GB of iCloud+ storage. Bought separately, these would cost nearly $479.52 a year, but the bundle costs $311.40 annually, giving families savings of $168 each year.

For those wanting extra features, the Apple One Premier plan offers the best deal. Priced at $37.95 each month, the Premier plan offers everything in the Family package along with Apple News+, Apple Fitness+, and 2 TB of iCloud+ storage. Purchased individually, these services would cost about $839.28 annually, but the bundle is only $455.40 a year, saving nearly $384.

By raising stand-alone prices while keeping bundle prices steady, Apple is clearly pushing more users toward Apple One. The strategy helps customers save money while also keeping them engaged with multiple Apple services.

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