The latest edition of The CIO World, titled “UAE’s Most Influential CEOs You Need To Know,” celebrates the inspiring journey of Shafaat Hashmi, a global serial entrepreneur, angel investor, and business strategist. With 25 years of business offices and 14 international offices, he is upgrading the marketing industry.
Shafaat Hashmi’s journey has been filled with rich experiences since childhood. At a very young age, he had started learning about the intricacies and nuances of business. His first business venture was a success, wherein he ran a profitable tuition academy.
He was inspired by the zeal to earn his own money and fund his own lifestyle and pursue higher education abroad. Shafaat easily juggled between studies and work. During his university years, he was running Pakistan ALCO, the second largest aluminum manufacturing company in Lahore.
The CIO World decided to feature Shafaat for his dedication and sharp skills of managing business and people, while pursuing education at the same time. He is focused on taking his company, Brandbeat, to newer heights of success, while delivering excellent services for UI/UX design and assisting companies in enhancing their business.
Under Shafaat’s astute leadership, Brandbeat invests in early-stage startups and also early-stage real estate development projects where the company plays the role of a partner and board member. The few factors Brandbeat considers prior to making any investment are the integrity and professional business acumen of the founder or CEO.
The company also focuses on the competitive edge, value proposition, and demand for their products or services, including the total addressable market. Furthermore, the company considers its clients’ process efficiencies and go-to-market strategy before making any investment.
Shafaat believes that startup investing is a probability game. His aim is to ensure that Brandbeat operates as a startup aggregator. He strategizes on aggregating startups either as a shared customer avatar or a shared business sector. That way, he decides which startups can be merged into one, powerful, single entity that can acquire the maximum share of the market as a new integrated unicorn.
Shafaat is a seasoned veteran in investment and marketing. He believes that raising funds doesn’t guarantee success; companies must focus on profitability, growth, and impact. It is essential to invest smartly in people and ideas. One must believe that both success and failure are always temporary. Shafaat says that one must create a brand from their heart and sell it through the power of their mind, which is intelligence. Shafaat is not only running a business but is creating opportunities for businesses to thrive.
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